The book “Winning Elections: Political Campaign Management, Strategy & Tactics” by Ronald A. Fauchux, includes a chapter by Ted Hilliard on the Mayor’s 1999 campaign.
To preview the book you can go to google books by clicking on the picture below.
The chapter included in that book came from Campaigns & Elections Magazine.
An excerpt from Ted Hilliard’s article “A case study for winning an election…”
“The 1999 election for mayor in the central California town of Modesto started out with a familiar cast of characters and a sense of déjà vu among the political insiders. For the fifth time since 1975, restaurateur, retired schoolteacher and political activist Carmen Sabatino would be facing his arch rival , incumbent Mayor Dick Lang. In the previous two contests in 1991 and 1995, Sabatino had challenged Lang for the mayor’s seat. The first two contests between two had been for a council seat.
The one wild card in this face-off was the entry of City Councilwoman Kenni Friedman. Lang had been office, as either a councilman or mayor or, for22 years. Anti-incumbent sentiment was stirring, and many observers gave Friedman good odds of winning…” (read more in the PDF).